Dr. Mary Beth McCabe earned her BA from the University of Dayton; MBA from DePaul University: and DBA from Alliant International University. Dr. McCabe is the APD for NU’s marketing concentration. She has developed more than 25 marketing courses, published two books, and has taught at five universities since 1986. She has been a marketing consultant, TV executive, and world traveler. She supports San Diego based non-profit organizations such as the American Marketing Association.
Her research proposal looks at how artificial intelligence (AI) is changing education and how we can retain more of our current students at NU, increase their successes and completion rates.